VITAE is a designer performance & lifestyle brand founded in Dubai, designed for all purposes of high performance and lifestyle. Our products are designed to seamlessly integrate into your day-to-day routine. Many months of testing high quality fabrics, fitting and details go into what we believe is a new era of durable high quality performance and lifestyle apparel.
‘Quality over quantity’ is our mantra as our minimalist, slick designs are not like most brands in today’s market - our products have to be constantly making a statement and improving. We only release products we are proud of, excite us and are a result of pure passion.
VITAE represents you. From your training regime, to your daily routine out & about – you’ll look smart, whatever the occasion.
Robert J. Sharpe is the founder and creative director of the brand. He has a lifetime story which reflects the brand’s foundations: from being at the forefront of the fitness scene to working with and modelling for the world’s most renowned fitness brands. He has produced a brand that identifies and brings together his passion for fitness and fashion.